Man, even with a pretty pitiful football team, Knoxville sure does love their football. Knoxville comes in at the 5th largest college football television market for the bowl season and 3rd largest for regular season. That's pretty impressive, IMO.
Nashville was 9th in both while Memphis was 14th and 10th, respectively.
I also find it very interesting that Cincinnati didn't make either list. Will be very different for these coaches being in a city dominated by the team they coach for once. Cincy is too much of a professional sport city for UC's team to matter.
OT: Viewing Numbers